“Alice is browsing Bobs social profile on the web and finds an interesting note, Alice navigates to the notes permalink and decides she wants to inspect the Activity Streams representation of the note”
Bob responds: it’s just HTML, use that. why add JSON? ;-)
Alice gets confused and says she needs JSON.
Bob points out that HTML is the language of the web.
Alice sees how silly it is and learns to love HTML.
— user story by @TomMorris at http://indiewebcamp.com/irc/2015-05-02#t1430606718931